Posts Tagged ‘ social media ’
After a twenty year stint in the U.S. Air Force as a medical records expert, Bob Ross was destined for a life in healthcare social media. Somewhere he got sidetracked. By some accounts it was when the Air Force stationed him at Eilson and he first saw snow-capped mountains. Destiny being the fickle force that [ READ MORE ]
On Sunday, January 17th, as a group we celebrated the one year birthday of #HCSM (pronounced “HIC-sum” by those in the know). The event was a special 2 hour chat that included a first ever live audio component. Lee Aase, Director of Syndication (and social media) for the Mayo Clinic and Dana Lewis moderated. Seven [ READ MORE ]
What happens when you need to get a message out to a lot of people quickly? You turn to your friends and fans. [ READ MORE ]
What takes longer, teaching a doctor to tweet or sticking a microphone in their face and asking a question? I have been thinking a lot about efficiency in the way we interact with media. Techy types often have the same thoughts about data storage – compression and decompression. What is the most efficient way to [ READ MORE ]
So you have a hospital blog, now what? The more contributions you have to your social media effort, the more engaging you will be. No one is an island, and it would be nearly imposable for one person to represent an entire hospital or health system. Fortunately, the nature of social media is that everyone [ READ MORE ]
Once a month, a who’s who of central Virginia healthcare execs convene for CVHEG – the Central Virginia Healthcare Executive Group. The CVHEG is the local chapter of the American College of Healthcare Executives. The group represents a wide swath of healthcare professionals. Recently, I was privileged to address the group as part of a [ READ MORE ]
I have been thinking a lot lately about the relative importance of social media. Actually, I have been thinking about history. Really, what we know about history is what was recorded by the people who thought those particular details were favorable or important. What’s the old saying? History is written by the victors. In a sense, the [ READ MORE ]
It is an anathema, the taboo topic of the healthcare social media circles; they are three little letters that can cause more angst than almost any other aspect of planning and deploying a social media strategy – ROI. There, I said ‘em. Regardless of your feeling on metrics and ROI, they are a topic that will continue [ READ MORE ]
If you made it here as a result of my piece in the July/August edition of the Ireland Report, Welcome! In fact, if you made it here for any reason then thank you and welcome! It is an exciting time for healthcare. We are at once in the midst of a national discussion on the challenges [ READ MORE ]
I am prepping my slides! ALI is hosting a four day conference on social media in healthcare on October 5th – 8th. The speaker line up is exciting. I know many of these folks and expect to hear a some insightful and unique content coming out of this event. My presentation is still in the [ READ MORE ]