Posts Tagged ‘ marketing ’

Healthcare Marketing Insights discusses reimbursement

subtitled: and takes a few well deserved jabs a comment I made on a healthcare marketing site. Chris and the gang at Interval Marketing produced a great podcast this week. Of the topics discussed, one that really resonates with me are some of the complications surrounding the reimbursement challenges of our third party payor system. For [ READ MORE ]

crowd source healthcare marketing

I will admit to some bias about true cost centers, particularly in healthcare organizations.  My “day job” is all about maximizing revenues. To many of my colleagues it would be anathema have a personal interest in what is traditionally called marketing and communications. “Do you have any idea what they spend on phone book ads?”. [ READ MORE ]

What can hospitals learn from Mr Rogers?

Won’t you be my neighbor?  (Part 1) Mr. Rogers got it. Here was a man that kicked off every show by asking the audience to be his neighbor. He was literally genuflect when asking us all to be his friends (he was also clearly a fan of comfortable footwear). Fred Rogers may have understood social media [ READ MORE ]

The Cluetrain – time for Healthcare to get onboard

Over the weekend I read an inspiring book: The Cluetrain Manifesto by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. The Manifesto consists of four discussions surrounding 95 theses; the crux of which is that “markets are conversations”. In a world were the internet gives everyone a voice, its time for organizations to listen to [ READ MORE ]

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Last.FM

seriously, I like this stuff