Posts Tagged ‘ healthcare ’
Part 2 of a 34-part series The next level of growth for healthcare social media, must come from within the organization and involve all employees in the effort. The previous post in this series reviewed the first year of healthcare social media and noted the correlation between engaged employees and customer service. I’ve predicted that in the [ READ MORE ]
Part 1 of a 3 part series The next level of growth In healthcare’s use of social media, must come from the within the organization by involving all employees in the effort. Preface For many healthcare provider organizations, social media has become an extension of external marketing efforts. And while big external wins, like viral videos or [ READ MORE ]
subtitled: and takes a few well deserved jabs a comment I made on a healthcare marketing site. Chris and the gang at Interval Marketing produced a great podcast this week. Of the topics discussed, one that really resonates with me are some of the complications surrounding the reimbursement challenges of our third party payor system. For [ READ MORE ]
Sue Feldman and Thomas Horan have released their Kay Center study on disability claims and health information exchanges. I am proud to have been a data and interview source for this study. It highlights the importance that integrated systems can play in providing a better patient experience and increased revenue for providers. Click the image [ READ MORE ]
On Sunday, January 17th, as a group we celebrated the one year birthday of #HCSM (pronounced “HIC-sum” by those in the know). The event was a special 2 hour chat that included a first ever live audio component. Lee Aase, Director of Syndication (and social media) for the Mayo Clinic and Dana Lewis moderated. Seven [ READ MORE ]
What happens when you need to get a message out to a lot of people quickly? You turn to your friends and fans. [ READ MORE ]
What takes longer, teaching a doctor to tweet or sticking a microphone in their face and asking a question? I have been thinking a lot about efficiency in the way we interact with media. Techy types often have the same thoughts about data storage – compression and decompression. What is the most efficient way to [ READ MORE ]
Thanksgiving is my favorite holiday. Its all about family and food. Does it get much better? Sure, Christmas has gifts, and Halloween has candy, but Thanksgiving comes with very few strings attached – you show up and eat. We show up to talk. We show up to enjoy each others company and remind ourselves, no [ READ MORE ]
Notes from today’s ALI conference on healthcare and social media are now online here. [ READ MORE ]
If you made it here as a result of my piece in the July/August edition of the Ireland Report, Welcome! In fact, if you made it here for any reason then thank you and welcome! It is an exciting time for healthcare. We are at once in the midst of a national discussion on the challenges [ READ MORE ]