Posts Tagged ‘ healthcare ’

In Healthcare, Experience Matters

A few weeks ago I had the privilege of being asked to write a guest blog post for Odom Lewis, a healthcare communications staffing and recruiting firm. Angelia from Odom asked me to comment on Dr. Bridget Duffy’s ever-inspiring presentation from the 2009 Gel Conference. Some may recall that I wrote about Dr. Duffy’s talk [ READ MORE ]

someone build this: Foursquare for Doctors

The genesis of this idea came out of the Healthcare track of the C2C US/Russia Civil Summit that I participated in in June 2010. During a discussion around the use of social games, Dr. O Marion Burton had a lightbulb moment. He piped up with, “oh wow! how cool would it be to show off [ READ MORE ]

From Russia with Health – the US/Russia 2010 Civil Society Summit

Two weeks ago I was part of an amazing experience. I was privileged to be a part of the C2C Civil Society Summit between Russia and the United States. For two days conversations with thought leaders from both the US and Russia that occurred as a bi-lateral event during President Medvedev’s visit to the US. [ READ MORE ]

Code Lavender – making the patient experience a strategic goal

“Most patients want the high tech and a great quality outcome, but they can’t judge the quality of the [treatment] they can judge the quality of the experience…” – Bridget Duffy, MD This inspiring video came to my attention by way of Dr. Howard Luks. Every time I watch it – I have done so [ READ MORE ]

Power to the People [Part 2] – Exposure Therapy

Part 2 of a 34-part series The next level of growth for healthcare social media, must come from within the organization and involve all employees in the effort. The previous post in this series reviewed the first year of healthcare social media and noted the correlation between engaged employees and customer service. I’ve predicted that [ READ MORE ]

Power to the People [Part 1] – HCSM turns 1

Part 1 of a 3 part series The next level of growth In healthcare’s use of social media, must come from    the within the organization by involving all employees in the effort. Preface For many healthcare provider organizations, social media has become an extension of external marketing efforts.  And while  big external wins, like viral [ READ MORE ]

Healthcare Marketing Insights discusses reimbursement

subtitled: and takes a few well deserved jabs a comment I made on a healthcare marketing site. Chris and the gang at Interval Marketing produced a great podcast this week. Of the topics discussed, one that really resonates with me are some of the complications surrounding the reimbursement challenges of our third party payor system. [ READ MORE ]

Using the Nationwide Heath Information Network to Deliver Value to Disability Claimants

Sue Feldman and Thomas Horan have released their Kay Center study on disability claims and health information exchanges. I am proud to have been a data and interview source for this study. It highlights the importance that integrated systems can play in providing a better patient experience and increased revenue for providers. Click the image [ READ MORE ]

Celebrating One Year of HCSM – changing healthcare through social media

On Sunday, January 17th, as a group we celebrated the one year birthday of #HCSM (pronounced “HIC-sum” by those in the know). The event was a special 2 hour chat that included a first ever live audio component. Lee Aase, Director of Syndication (and social media) for the Mayo Clinic and Dana Lewis moderated. Seven [ READ MORE ]

hospital use of social media

What happens when you need to get a message out to a lot of people quickly? You turn to your friends and fans[ READ MORE ]

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seriously, I like this stuff