Posts Tagged ‘ hcsm ’

Notes from Central Va Healthcare Exec Group talk posted

Once a month, a who’s who of central Virginia healthcare execs convene for CVHEG – the Central Virginia Healthcare Executive Group. The CVHEG is the local chapter of the American College of Healthcare Executives. The group represents a wide swath of healthcare professionals. Recently, I was privileged to address the group as part of a [ READ MORE ]

#SMHC notes posted

Notes from today’s ALI conference on healthcare and social media are now online here[ READ MORE ]

Social Media Metric Dashboard

It is an anathema, the taboo topic of the healthcare social media circles;  they are three little letters that can cause more angst than almost any other aspect of planning and deploying a social media strategy – ROI. There, I said ‘em. Regardless of your feeling on metrics and ROI, they are a topic that [ READ MORE ]

Welcome Ireland Report Readers!

If you made it here as a result of my piece in the July/August edition of the Ireland Report, Welcome! In fact, if you made it here for any reason then thank you and welcome! It is an exciting time for healthcare. We are at once in the midst of a national discussion on the [ READ MORE ]

Social Media for Healthcare Conference – Washington DC, October 5-8

I am prepping my slides! ALI is hosting a four day conference on social media in healthcare on October 5th – 8th. The speaker line up is exciting. I know many of these folks and expect to hear a some insightful and unique content coming out of this event. My presentation is still in the [ READ MORE ]

crowd source healthcare marketing

I will admit to some bias about true cost centers, particularly in healthcare organizations.  My “day job” is all about maximizing revenues. To many of my colleagues it would be anathema have a personal interest in what is traditionally called marketing and communications. “Do you have any idea what they spend on phone book ads?”. [ READ MORE ]

What can healthcare organizations learn from Obama about communications?

Its a tricky topic, one that sparks off a debate fueled by passionate emotions and virulent opinions. Healthcare reform is a hot topic. Regardless of one’s feelings about the topic, there is a lot to admire about how President Obama and the White House communicate and garner support for their program. In fact, it is [ READ MORE ]

Ed Bennett on Social Media in Healthcare

Ed Bennett of healthcare social media fame, has shared a compelling slide deck on the topic. A few weeks ago I posted a similar presentation from Lee Aase. It is exciting to see so many thought leaders sharing their ideas on the future of healthcare communications. Please note: you can find the original post here [ READ MORE ]

Using Social Media in a hospital setting – proposal and ROI

This post has a permanent home – please use this page for any bookmarks and future updates This document was written to convey the low cost, and high impact nature of social media adoption within a non-profit healthcare organization. The majority of this document is unchanged from the original version which was presented to the [ READ MORE ]

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seriously, I like this stuff