Posts Tagged ‘ hcsm ’

Power to the People [Part 2] – Exposure Therapy

Part 2 of a 34-part series The next level of growth for healthcare social media, must come from within the organization and involve all employees in the effort. The previous post in this series reviewed the first year of healthcare social media and noted the correlation between engaged employees and customer service. I’ve predicted that in the [ READ MORE ]

Power to the People [Part 1] – HCSM turns 1

Part 1 of a 3 part series The next level of growth In healthcare’s use of social media, must come from    the within the organization by involving all employees in the effort. Preface For many healthcare provider organizations, social media has become an extension of external marketing efforts.  And while  big external wins, like viral videos or [ READ MORE ]

The Bob Ross Theory of Social Content Management

After a twenty year stint in the U.S. Air Force as a medical records expert, Bob Ross was destined for a life in healthcare social media. Somewhere he got sidetracked.  By some accounts it was when the Air Force stationed him at Eilson and he first saw snow-capped mountains. Destiny being the fickle force that [ READ MORE ]

Celebrating One Year of HCSM – changing healthcare through social media

On Sunday, January 17th, as a group we celebrated the one year birthday of #HCSM (pronounced “HIC-sum” by those in the know). The event was a special 2 hour chat that included a first ever live audio component. Lee Aase, Director of Syndication (and social media) for the Mayo Clinic and Dana Lewis moderated. Seven [ READ MORE ]

hospital use of social media

What happens when you need to get a message out to a lot of people quickly? You turn to your friends and fans. [ READ MORE ]

10 tips for taking the time argument of out social media

What takes longer, teaching a doctor to tweet or sticking a microphone in their face and asking a question? I have been thinking a lot about efficiency in the way we interact with media. Techy types often have the same thoughts about data storage – compression and decompression. What is the most efficient way to [ READ MORE ]

Hospital Social Media participation guide

So you have a hospital blog, now what? The more contributions you have to your social media effort, the more engaging you will be. No one is an island, and it would be nearly imposable for one person to represent an entire hospital or health system. Fortunately, the nature of social media is that everyone [ READ MORE ]

Notes from Central Va Healthcare Exec Group talk posted

Once a month, a who’s who of central Virginia healthcare execs convene for CVHEG – the Central Virginia Healthcare Executive Group. The CVHEG is the local chapter of the American College of Healthcare Executives. The group represents a wide swath of healthcare professionals. Recently, I was privileged to address the group as part of a [ READ MORE ]

#SMHC notes posted

Notes from today’s ALI conference on healthcare and social media are now online here. [ READ MORE ]

Social Media Metric Dashboard

It is an anathema, the taboo topic of the healthcare social media circles;  they are three little letters that can cause more angst than almost any other aspect of planning and deploying a social media strategy – ROI. There, I said ‘em. Regardless of your feeling on metrics and ROI, they are a topic that will continue [ READ MORE ]

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seriously, I like this stuff