This post has a permanent home - please use this page for any bookmarks and future updates This document was written to convey the low cost, and high impact nature of social media adoption within a non-profit healthcare organization. The majority of this document is unchanged from the original version which was presented to the leadership of a large, faith-based health system. It is the intention of the author that the publication of this document will help other non-profit health systems realize the benefits of social media within their organizations. It is also the goal of this publication to assist leaders within skeptical organizations to address concerns about the use of social media.

excerpts: A revolution is taking place in the way people communicate with friends, companies, employers and professionals. Known popularly as “social media” or “social networking”, individuals and businesses are using internet communities to connect with one another. The conversation is open, and candid with topics ranging from mundane to powerful stories. In The Clue Train Manifesto1, the authors contend: “A powerful global conversation has begun...” people are already discussing engagement, patient care and [our brand]. Social Media is about joining the conversations already in progress.

Healthcare is on the bandwagon. Successful industry leaders are using social networks to connect with patients, employees and physicians in a bi-directional way. This new communication comes with low costs and a word of mouth impact that goes beyond the one-way nature of traditional media.

“If AT&T offered you a free phone in the 1960s and said ‘here, reach your customers for free’, would you turn it down?” - Paul Levy, CEO Beth Israel Deaconess Hospital and author of www.runningahospital.com hscm_logo Creative Commons License Community Engagement by Nick Dawson is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.