Note: I'm not writing much on this site about healthcare and social media lately. However, over on Mayo Clinic's Center for Social Media I contributed a piece on social health strategy. One of my concerns about any business which uses social media is how they will manage feedback. It's easy to setup a facebook page, but it's another thing entirely to connect all the right processess and people within the company to help address feedback from fans and friends. Yet, without that process, your social strategy can fall flat on its face if audiences don't think you can help them with anything other than marketing info.