You know what they say, its all about who you know. A few months ago Mark Ryan, MD approached me with an idea to work together on offering some continuing medical education (CME) curriculum to family physicians. The idea rang my bell.

I've been thinking a lot lately about how the HCSM rubber needs to patient care road. We - I'm right there in the thick of it - talk a lot about theory. Social media could be used for this; it should be used for that. When it comes to truly affecting care and cost outcomes it is going to require providers actually use social media themselves. Dr. Ryan is a great example of a physician who is already there and leading the way. It was a privilege to present along side of him.

This weekend, Mark and I had the opportunity to make our pitch. We spoke to the Virginia Association of Family Physicians at their annual conference in Virginia Beach. Not bad. We - and this time I really mean Mark - put the talk together in a neat way. Together, we worked to establish the need, sell the idea, discuss clinical uses and ground it today's pragmatic reality. We tag-teamed telling the mostly physician audience about ePatients and how people use Facebook on their mobile devices. We discussed the impending access to care challenges in the US and the role twitter and team can play in patient care. And finally, I'd like to think, we inspired some real, meaningful, clinical uses of social technology.

The dyadic approach - a physician leader paired with an administrator - is gaining traction as a best practice in healthcare. While I have no doubt Mark could have made a strong impact without me; and maybe even done better (hello, have you seen me talk? You think these posts are wordy...), it really worked well for the two of us to share the story telling. We brought a cogent mix of clinical and business, reality and possibility, and witty banter which felt pretty successfully. Ok, I made up the part about witty banter. But I think we could get there. It's an evolving shtick. Stay tuned.