The clip above comes from a british series called Blue Peter. Blue Peter is show airing in the UK for school-aged children; its focus is hands-on projects. Imagine Mr. Rogers meets Mr. Wizard.

The rest of the video is worth watching for another reason. Great designers are highly empathetic. It’s a chicken and egg thing. Watch Ive’s expressions as he reviews the designs children sent in to the show. The things he applauds and latches onto give him an emotional reaction. He’s touched by the art in one girl’s drawing and unique shape of a boy’s backpack design.