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Listen: The Recipe for Success? Fail a Lot

Joi Ito, director of the MIT Media Lab via Innovation Hub | Great Minds, Great Conversations | The Recipe for Success? Fail a Lot.


The cost of failure has gone down...the cost of sitting around and trying to decide to do something or not is higher than the cost of just trying something... Failures are the best was to learn fast.

We can play with reality cheaper than theories... Don't let the lack of theory stop you. I'd much rather have something work in practice and not in theory, rather than in theory and not in practice.


Listen here: