http://www.nickdawson.net/healthcare/employee1/ From Virginia and many fine airports. Healthcare administration, foodie, music buff and fan of all things porcine, skis backwards Wed, 01 Sep 2010 07:52:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.nickdawson.net/healthcare/employee1/comment-page-1/#comment-254 Social Media Ambassadors – the rebel rock stars of the online world | NickDawson.net Mon, 30 Aug 2010 20:35:18 +0000 http://www.nickdawson.net/?p=693#comment-254 [...] There are many reasons to consider cultivating social media ambassadors. For starters, no [person] is an island. Even with best efforts, it is difficult for any one person to represent an entire healthcare organization. The most seasoned healthcare communicators may still be clinically novice; having a nurse tweet for a day could be a detailed look at a clinical topic. Interviews and quotes from various departments or experts give a sense of a topic. Allowing those same groups to run the show for a few hours or days lets them to take a much deeper dive. Showcasing someone else’s voice in the mix also keeps things fresh and interesting. The way someone talks passionately about their own work is always more stimulating that listening to someone else try and represent it for them. Finally, cultivating a group of ambassadors helps organizations develop a base of pitch hitters and trusted spokes people. (I’ve written before about empowering employees to speak for the organization.) [...] [...] There are many reasons to consider cultivating social media ambassadors. For starters, no [person] is an island. Even with best efforts, it is difficult for any one person to represent an entire healthcare organization. The most seasoned healthcare communicators may still be clinically novice; having a nurse tweet for a day could be a detailed look at a clinical topic. Interviews and quotes from various departments or experts give a sense of a topic. Allowing those same groups to run the show for a few hours or days lets them to take a much deeper dive. Showcasing someone else’s voice in the mix also keeps things fresh and interesting. The way someone talks passionately about their own work is always more stimulating that listening to someone else try and represent it for them. Finally, cultivating a group of ambassadors helps organizations develop a base of pitch hitters and trusted spokes people. (I’ve written before about empowering employees to speak for the organization.) [...]

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