Comments on: The Bob Ross Theory of Social Content Management

By: reneehamilton

reneehamilton — Mon, 08 Feb 2010 22:32:37 +0000

So flattered and still pushing the theory, we as communicators have the amazing ability to be able to chat with our target audience everywhere they are. It's like having an interactive billboard in someones living room, bedroom, even bathroom ( i know many a FB addict on their BB in the bathroom!). We should rejoice in this invitation to engage and go where they go!
Thanks Nick for reminding me to keep communicating!

By: reneehamilton

reneehamilton — Mon, 08 Feb 2010 17:32:37 +0000

By: Nick

Nick — Thu, 28 Jan 2010 01:03:57 +0000

Heidi – as always you are a step ahead ! Your point about where an audience is spending time is a marvelous one. There is a lot to be said for being where your audience already is. – or even more altruistic – joining communities that already exist and bringing whatever is your special value.

“The “happy place” is where our audience resides, ” <— love that line, thanks!

By: Nick

Nick — Thu, 28 Jan 2010 01:01:10 +0000

Great point Elizabeth! Heidi (@hacool) made a comment above that reminded me of the original impetus for the post. Someone I admire on twitter, Renee Hamilton (@luckyrenee) once said “stop sending people to your dot com, go where they are”. That quote has stuck with me – there is a sense of community that comes from putting content in its happy place. I like your wording to that point – acknowledgement of others' contributions

By: Elizabeth Han

Elizabeth Han — Wed, 27 Jan 2010 17:40:35 +0000

Super thought-provoking post!
I think that keeping content in their happy places also encourages good citation practices and acknowledgement of others' contributions.

By: cool

cool — Tue, 26 Jan 2010 22:06:02 +0000

Nice example Nick. (Though I'm not liking that I now have Bob's voice in my head talking about happy little trees!)

Interesting timing too. I just read a blog post, Is Your Blog the Hub of Social Media Marketing? (which has some excellent comments) earlier today, and I wrote about Blogging as the backbone of a social media strategy in November.

I think a blog works very well as our information hub, the place where our Tweets, Facebook pages, etc. can drive readers for more in-depth information. Yet as you indicate one of the lessons of social media is that we can't just drag people to our sites. We have to find out where our audience is spending time, then go interact with them there. Thus if we're sharing videos on YouTube, chatting with people on Twitter, and so forth we can make our connections in those spaces. If we're also sharing valuable content (not just our own, but other resources too) then people will come to value our input...and follow us back to homebase, our blog.

The "happy place" is where our audience resides, but if we connect with them there, they'll soon discover that our blogs are "happy places" too.