Archive for the ‘ healthcare ’ Category

Social Pulse – new version and permanent home

A few weeks ago I posted a very rough draft of a “white paper” called Social Pulse. Shortly after, I shared my thoughts on how the 1999 book The Cluetrain Manifesto is still a wake-up call to healthcare organizations today. I have been refining those thoughts, as well as correcting some typos and am excited [ READ MORE ]

CNN (and me) on Twitter in healthcare

UPDATED to add some context One of life’s more altruistic points is that actions really do speak louder than words. Talk is cheap. And, as I wrote  recently, traditional marketing talk is especially cheap. Savvy hospitals are already coming around to the idea that its about forming a relationship with their constituents. At the core [ READ MORE ]

The Cluetrain – time for Healthcare to get onboard

Over the weekend I read an inspiring book: The Cluetrain Manifesto by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. The Manifesto consists of four discussions surrounding 95 theses; the crux of which is that “markets are conversations”. In a world were the internet gives everyone a voice, its time for organizations to listen [ READ MORE ]

SocialPulse – using social networking in Healthcare

UPDATE: – all links have been changed to http://www.nickdawson.net/socialpulse/ where you will always find the most current version of the paper This is a very early DRAFT version of my white paper on the use of tools such as twitter and facebook in a healthcare setting. Download the PDF here healthcare-socialnetworking-draft-[ READ MORE ]

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Last.FM

seriously, I like this stuff