Archive for the ‘ healthcare ’ Category
Authors note – this is a draft in every way. Please share your feedback as I whittle and shape this into a more manageable article. Have you heard the news? Social media is going to save the world! Social media is everywhere. Even if you do not use Twitter or Facebook or YouTube, and even [ READ MORE ]
Its a tricky topic, one that sparks off a debate fueled by passionate emotions and virulent opinions. Healthcare reform is a hot topic. Regardless of one’s feelings about the topic, there is a lot to admire about how President Obama and the White House communicate and garner support for their program. In fact, it is [ READ MORE ]
Ed Bennett of healthcare social media fame, has shared a compelling slide deck on the topic. A few weeks ago I posted a similar presentation from Lee Aase. It is exciting to see so many thought leaders sharing their ideas on the future of healthcare communications. Please note: you can find the original post here [ READ MORE ]
This post has a permanent home – please use this page for any bookmarks and future updates This document was written to convey the low cost, and high impact nature of social media adoption within a non-profit healthcare organization. The majority of this document is unchanged from the original version which was presented to the [ READ MORE ]
Lee Aase, Communications Manager for The Mayo Clinic, shares how Mayo adopted and continues to innovate with Social Media. Lee can also be found on Twitter via his personal account as well as the official Mayo Clinic account[ READ MORE ]
Won’t you be my neighbor? (Part 1) Mr. Rogers got it. Here was a man that kicked off every show by asking the audience to be his neighbor. He was literally genuflect when asking us all to be his friends (he was also clearly a fan of comfortable footwear). Fred Rogers may have understood social [ READ MORE ]
Fans of the TV show Top Chef know that contestants are often admonished for not tasting their food before it goes to the diners. Sampling your wears is the tenet of any service industry. That said I would wager that most healthcare professionals have not volunteered to go under the knife just to see what [ READ MORE ]
Ask any kid who they would list as heroes and role models and my guess is that pilots are on that list. I bet doctors are too. Ask any adult what they think about traveling or going to see a healthcare provider and their reaction may not be as awe inspiring. [ READ MORE ]
I had intended to write a different post this week; when I speak to healthcare groups I often use what I have dubbed as my ‘airline analogy’. However from where I am seated it just does not feel appropriate. For starters I am at 35,000 feet somewhere over the midwest. That in itself is not [ READ MORE ]
On this week’s Splendid Table Podcast (and radio show) Lynn interviewed Phoebe Damrosch, author of Service Included: Four-Star Secrets of an Eavesdropping Waiter (New York Times Notable Books) “>. Phoebe worked her way from a waiter to captain at Thomas Keller’s Per Se restaurant. I recently posted our menus from a meal at Per Se [ READ MORE ]