Archive for the ‘ healthcare ’ Category

10 tips for taking the time argument of out social media

What takes longer, teaching a doctor to tweet or sticking a microphone in their face and asking a question? I have been thinking a lot about efficiency in the way we interact with media. Techy types often have the same thoughts about data storage – compression and decompression. What is the most efficient way to [ READ MORE ]

Hospital Social Media participation guide

So you have a hospital blog, now what? The more contributions you have to your social media effort, the more engaging you will be. No one is an island, and it would be nearly imposable for one person to represent an entire hospital or health system. Fortunately, the nature of social media is that everyone [ READ MORE ]

Notes from Central Va Healthcare Exec Group talk posted

Once a month, a who’s who of central Virginia healthcare execs convene for CVHEG – the Central Virginia Healthcare Executive Group. The CVHEG is the local chapter of the American College of Healthcare Executives. The group represents a wide swath of healthcare professionals. Recently, I was privileged to address the group as part of a [ READ MORE ]

#SMHC notes posted

Notes from today’s ALI conference on healthcare and social media are now online here[ READ MORE ]

If you liked that…

Then you’ll love this…. (in response to this social media dashboard) Part time social media contrarian and full time big thinker Phil Baumann released his own social media dashboard. What I like about Phil’s dashboard, besides the no-nonsense language, is the emphasis on action. Phil is an advocate of the ‘just do it’ mentality; and [ READ MORE ]

Social Media Metric Dashboard

It is an anathema, the taboo topic of the healthcare social media circles;  they are three little letters that can cause more angst than almost any other aspect of planning and deploying a social media strategy – ROI. There, I said ‘em. Regardless of your feeling on metrics and ROI, they are a topic that [ READ MORE ]

Welcome Ireland Report Readers!

If you made it here as a result of my piece in the July/August edition of the Ireland Report, Welcome! In fact, if you made it here for any reason then thank you and welcome! It is an exciting time for healthcare. We are at once in the midst of a national discussion on the [ READ MORE ]

Social Pulse published in The Ireland Report

Social Pulse, my white paper on healthcare and social media has been published in the latest edition of The Ireland Report from the Snowmass Institute. From their site, the Snowmass Institute: “specialize[s] in providing an annual, nationally-aclaimed women’s health conference for hospitals/health systems-based women’s health, nursing, marketing, operations, and strategic planning professionals.” Their bi-monthly newsletter [ READ MORE ]

Social Media for Healthcare Conference – Washington DC, October 5-8

I am prepping my slides! ALI is hosting a four day conference on social media in healthcare on October 5th – 8th. The speaker line up is exciting. I know many of these folks and expect to hear a some insightful and unique content coming out of this event. My presentation is still in the [ READ MORE ]

crowd source healthcare marketing

I will admit to some bias about true cost centers, particularly in healthcare organizations.  My “day job” is all about maximizing revenues. To many of my colleagues it would be anathema have a personal interest in what is traditionally called marketing and communications. “Do you have any idea what they spend on phone book ads?”. [ READ MORE ]

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seriously, I like this stuff