Archive for the ‘ healthcare ’ Category

Social Media Ambassadors – the rebel rock stars of the online world

Remember when rock bands would storm the radio station, taking over the morning zoo? They had totally free run of the place. “Dogs and cats, living together, mass hysteria.” Well, at least that’s how it seemed to me circa 1993. In the end, it was just one of many marketing and promotional tools used by [ READ MORE ]

Someone build this: an easy button for healthcare

Note: I’ve been working on a mind map of the ideal mobile application for healthcare providers. Ideal of course being a subject measure. Part of ideal in my mind is not duplicating what already exists. For intense, UMMC has a wonderful medical encyclopedia and the iTriage app is a popular symptom checker. But what is [ READ MORE ]

In Healthcare, Experience Matters

A few weeks ago I had the privilege of being asked to write a guest blog post for Odom Lewis, a healthcare communications staffing and recruiting firm. Angelia from Odom asked me to comment on Dr. Bridget Duffy’s ever-inspiring presentation from the 2009 Gel Conference. Some may recall that I wrote about Dr. Duffy’s talk [ READ MORE ]

someone build this: put my tweets in my health record

There is a great deal of attention these days to the concept of electronic medical records (EMR). Sometimes we refer to them as electronic health records (EHR) or even personal health records (PHR). While there are semantic differences between each, the idea is the same: a complete, portable electronic snapshot of your health. At least [ READ MORE ]

someone build this: Foursquare for Doctors

The genesis of this idea came out of the Healthcare track of the C2C US/Russia Civil Summit that I participated in in June 2010. During a discussion around the use of social games, Dr. O Marion Burton had a lightbulb moment. He piped up with, “oh wow! how cool would it be to show off [ READ MORE ]

From Russia with Health – the US/Russia 2010 Civil Society Summit

Two weeks ago I was part of an amazing experience. I was privileged to be a part of the C2C Civil Society Summit between Russia and the United States. For two days conversations with thought leaders from both the US and Russia that occurred as a bi-lateral event during President Medvedev’s visit to the US. [ READ MORE ]

Code Lavender – making the patient experience a strategic goal

“Most patients want the high tech and a great quality outcome, but they can’t judge the quality of the [treatment] they can judge the quality of the experience…” – Bridget Duffy, MD This inspiring video came to my attention by way of Dr. Howard Luks. Every time I watch it – I have done so [ READ MORE ]

Power to the People [Part 2] – Exposure Therapy

Part 2 of a 34-part series The next level of growth for healthcare social media, must come from within the organization and involve all employees in the effort. The previous post in this series reviewed the first year of healthcare social media and noted the correlation between engaged employees and customer service. I’ve predicted that [ READ MORE ]

Power to the People [Part 1] – HCSM turns 1

Part 1 of a 3 part series The next level of growth In healthcare’s use of social media, must come from    the within the organization by involving all employees in the effort. Preface For many healthcare provider organizations, social media has become an extension of external marketing efforts.  And while  big external wins, like viral [ READ MORE ]

Healthcare Marketing Insights discusses reimbursement

subtitled: and takes a few well deserved jabs a comment I made on a healthcare marketing site. Chris and the gang at Interval Marketing produced a great podcast this week. Of the topics discussed, one that really resonates with me are some of the complications surrounding the reimbursement challenges of our third party payor system. [ READ MORE ]

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seriously, I like this stuff